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BSc (Hons) Digital Media

Course Overview

The rapidly evolving digital media sector demands specialists who can combine knowledge and practical skills in digital media technologies with an understanding of the commercial context in which they are used.

This course develops the technical, production and marketing skills that you need to become a digital media professional in this competitive marketplace. You will develop real depth in marketing, with modules taught in Brighton’s Business School.

From concept through design and production, you\'ll learn how to produce interactive products for web and mobile and develop a professional online portfolio of work to showcase your skills.

While working towards this professionally accredited qualification, you will benefit from guest lectures from industry professionals and have the opportunity to work on projects for real clients.

Key information

    Course name

    BSc (Hons) Digital Media

    Total academic credits

    360 credits

    Qualification awarded

    BSc with Honours

    Awarding body

    University of Brighton

    Professional recognition

    The British Computer Society (BCS)

    Academic level

    Undergraduate (QCF_NQF Level 6)

    Study mode

    Full time – Classroom & Laboratory based


    3 years or 4 years with placement year

    Tuition fees

    £13,800 per year



    Work placement


    Course location

    Moulsecoomb campus, Brighton

Academic entry requirements

BBC including maths and a physical science.


International Baccalaureate
28 points, specified subjects including maths and a physical science at higher level.

Access to HE Diploma
Pass with 60 credits overall. Level 3 units in maths and a physical science required. At least 45 credits at level 3, with 24 credits at merit or above.

GCSE (minimum grade C)
at least five subjects including English language, maths and a physical science.

Foundation course with maths and a physical science, with an average of at least 55 per cent.

English entry requirements

Students for whom English is not the first language must satisfy the University requirement for IELTS currently at 6.0 overall, with 6.0 in writing and a minimum of 5.5 in the other elements.

Progression route

Further academic study of MSc, MPhil, PhD or professional career.

Career opportunities

Digital Media is a course with a focus on employability: it provides you with skills that are in demand across the expanding digital media sector and support to produce an online portfolio of work throughout the course.

Employers range from digital media agencies to large businesses, particularly in web, marketing and communication departments.

Typical graduate jobs include:
• Junior web or digital designer
• Digital producer
• Front-end UX/UI developer
• 2D/3D animator
• Digital Marketer
• Social media manager
• SEO specialist


Year 1


  • Design for digital media (20 credits)
  • Introduction to new media (10 credits)
  • A practical introduction to databases (10 credits)
  • Introduction to programming (10 credits)
  • Introduction to website development (20 credits)
  • Digital technologies (10 credits)
  • Portfolio project 1 (10 credits)
  • Creative design lab (10 credits)
  • Human-computer interaction (10 credits)
  • Professional & study skills (10 credits)


Year 2


  • Principles of marketing (20 credits)
  • Project planning and control (10 credits)
  • Portfolio project 2 (10 credits)
  • Website design and development (20 credits)


  • 3D graphics and animation (20 credits)
  • Time-based media (20 credits)
  • Web technologies (20 credits)
  • Placement learning (20 credits)
  • Professional experience & learning (20 credits)


Placement year

You have the option to spend a year in industry or study abroad for a year.

The placement year will significantly enhance your CV and boost your employability. You will be able to use your newly acquired skills in the workplace on real projects and situations – and you might use this experience to inform your final year project/dissertation. Work experience enables you to build contacts in the industry before you finish studying.


Year 3


  • The individual project (40 credits)
  • Marketing applications (20 credits)
  • Digital marketing (20 credits)


  • Entrepreneurship: new business planning (10 credits)
  • Usability evaluation (20 credits)
  • Digital post production (20 credits)
  • Intellectual property law & IT (20 credits)
  • Internet Games design & development (20 credits)
  • Usability evaluation (10 credits)


Assessment methods

A variety of assessment methods are used on the course to assess students’ knowledge and skills. These methods include:

  • Written exam / viva voce exam

Demonstration of knowledge, understanding and analytical skills; assesses whether students have achieved the learning outcomes

  • Written assignment, including essay

Demonstration of skills in analysis, evaluation and communication

  • Report

Demonstration of skills in analysis, evaluation and communication

  • Portfolio

Demonstration of the ability to apply knowledge, problem analysis and problem solving, integration of techniques to carry out tasks, competence in the use of tools and content creation

  • Project output

Demonstration of intellectual skills in research ability, problem analysis and problem solving; solution building and evaluation; demonstration of practical skills in information and interaction design, integration of media, visual presentation and content creation

  • Oral assessment and presentation

Demonstration of knowledge and communication skills


Main learning outcomes

On successful completion of the course the graduate should be able to:

  • Understand the structure of software and data
  • Understand the software and communication components of computer systems, particularly those pertaining to digital media
  • Function as a digital media professional, with understanding of professional, legal and ethical issues in new media industries
  • Understand the commercial and marketing context for applications of digital media
  • Apply the principles of human-computer interaction in a user-centred design process, to create rich and accessible user experiences
  • Apply creative practice and knowledge of current standards to the production of digital media artefacts
  • Research and analyse problem situations; model the requirements of possible solutions before implementation
  • Evaluate the extent to which technological and organisational solutions, processes and techniques are effective
  • Learn and apply new technologies, tools and methods
  • Reflect on learning and communicate effectively to a range of audiences through writing, speaking and presentation media
  • Identify ethical issues in the exploitation of technologies and work within professional, ethical and legal constraints
  • Work effectively in teams, plan projects and manage time
  • Design, develop and evaluate user-centred systems
  • Research, design and implement digital media systems, including websites, multimedia applications and digital artefacts