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MA in Marketing and Innovation

Course Overview

This Master’s degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of these frameworks in a range of strategic business situations. The course has been designed to enhance the potential of those applicants currently in employment and ready to enter a marketing management role, or for those currently in a marketing role ready to move into a more senior strategic management position.

The contemporary focus of this marketing Master’s degree programme will ensure that graduates are equipped with unique and powerful skills that will truly add value to the day-to-day activities of a marketing professional.

Key information

    Course name

    MA in Marketing and Innovation

    Total academic credits

    180 credits

    Qualification awarded

    MA in Marketing and Innovation

    Awarding body

    Anglia Ruskin University

    Academic level

    Postgraduate (QCF_NQF Level 7)

    Study mode

    Online via LSM’s award-winning e-learning platform


    6 months for MA Top up; 9 months for full MA

    Tuition fees




    Course location


Academic entry requirements

UK Bachelor’s degree or equivalent & two years relevant managerial experience or; Candidates without a Bachelor degree but with a minimum of five years of relevant managerial work experience (evaluated on a case-by-case basis);

For Top up Master’s, candidates will require a suitable postgraduate diploma i.e. CIM Postgraduate Diploma in Marketing or ABP Postgraduate Diploma in Business and Marketing Strategy or, EduQual extended Postgraduate Diploma in Business & Marketing Strategy

English entry requirements

A good command of English (equivalent to IELTS 6.5 or above) or; evidence that you have been instructed and assessed predominantly in English for a significant part of your educational career

Assessment methods

Coursework and a supervised independent business research project

Progression route

Professional career

Career opportunities

Brand developer or manager, marketing director, brand ambassador, marketing analysis manager, public relations manager, promotion coordinator, publicity manager, research manager in marketing in private and public sectors


Stage 1: Extended Postgraduate Diploma in Business & Marketing Strategy

  • Strategic Financial Management
  • Strategic Management
  • Marketing Management & Strategy
  • Global Marketing
  • Strategic Marketing for Social Enterprise

(Upon successful completion of this stage, students will receive the Extended Postgraduate Diploma in Business & Marketing Strategy, awarded by EduQual, UK)


Stage 2: MA Top-up

  • Research Methods for Managers
  • Dissertation Project

(Upon successful completion of this stage, students will receive MA in Marketing & Innovation, awarded by Anglia Ruskin University, UK)


Reasons for choosing this course

  • Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
  • Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships
  • Review, modify and apply transferable marketing concepts and skills in the management of product and market development, with a focus on a strategic perspective
  • Assess market-sourced data and information from a variety of organisations, and use this for strategic marketing decision-making
  • Examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth
  • Develop intellectual mastery in the area of marketing management and innovation


Learning methods

The course is delivered through blended learning which is a structured study option that uses a combination of support elements from London School of Marketing (LSM) Academic team and its partners or Local Access Point.

LSM will be responsible for course delivery, and your Local Access Point will be responsible for providing IT infrastructure and administrative support.

As a partnership’s student, you will be part a part of the academic community and you will receive the chance to interact with personal tutor in London and fellow students around the world.


Learning resources

The following is included for all study modes:   

  • Course materials that include structured lecture notes, practical applications with real-world examples, and case studies that challenge you to apply your knowledge
  • Assessment materials accessible through our Integrated Modular Study System (IMSS) e-learning platform
  • Access to the LS Online Community to keep in touch and share with fellow students
  • A comprehensive e-library containing recommended study texts and reference books for online reading
  • Mintel market reports, including industry reports, financial analysis and company information
  • Two complementary digital publications to support your revision

In addition to the above, you will also receive the following:   

  • A welcome webinar at the beginning of the course
  • Further online webinars for assignment and exam workshops
  • A dedicated one-to-one tutor to provide comprehensive support throughout the course
  • One-to-one supervision for all major project modules


London School of Marketing (LSM) online learning platform offers multiplatform accessibility. Therefore, LSM delivers the course straight to your smart phone, tablet, laptop or desktop and students can choose to study whenever or wherever they prefer.