MSc Digital Marketing
The Association to Advance Collegiate Schools of Business (AACSB), Chartered Institute of Marketing (CIM) & Institute of Direct and Digital Marketing (IDM)
Postgraduate (QCF_NQF Level 7)
£13,500 – Scholarship or bursaries available
September, January, May (New course starting from January 2017 – subject to validation)
Minimum 2:2 honours degree from a UK university or equivalent in a business related discipline.
IELTS 6.5 (or above) with no single element below 5.5, or equivalent.
Upon successfully completing your course, you will be eligible to join one of the Professional Pathway programmes to continue your professional development and training. Each Pathway is worth a minimum of £3,000 and offered to graduates for free, from the university’s partner, QA. You can also study further academic course of MPhil and PhD degrees by research or enter into professional career.
Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR. A significant number of graduates have gone back to work for a family business or even started up their own businesses.
Plus one of the following:
Teaching & assessment methods
You will be taught through a mix of lectures, seminars and workshops to enable you to grow your knowledge of the business world.
Assessment for this programme takes place through group work, assignments and presentations giving you multiple methods for you to show your understanding of the course material.
What you will study
Northumbria marketing subject area has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters.
The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media.
You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.
I like their transparency, I adore their consultancy, I admire their expertise and I respect their attitude. They have identified my career needs and addressed them with a matching course for me. Total Student Care, the name speaks of their services.Saurav Datta, MBA graduate
Total Student Care (TSC) helped me to choose the right university for my Master degree. I achieved 78% marks in my final dissertation; this would have never been possible without getting the academic advice and motivation from TSC.Nova Ahamed, MSc International Marketing graduate
My experience with Total Student Care (TSC), the higher education expert education consultancy is pleasantly enriching and highly rewarding. They have provided me first class servces in the most conductive atomosphere; and been real inspiration throughout my student life in the UK.Geenita Kauroo, MBA graduate
Total Student Care (TSC) is a distinctive education agent with great organisational skills. They have positive attitude and been clinical to my needs. They have not only found a solutions for my problems but also created value for it.Nelum P S Dahadarage, MA in Leading Innovation and Change Graduate
I was having difficulty in finding my place at university. On a former student’s suggestion, I contacted Total Student Care (TSC). Through their guidance and service, I was able to secure admission for MSc course at BPP University.Syed M Ali Shah, MSc Management student
They are widely knowledgeable, very resourceful and highly trusted, they have taken total care of my admission with great responsibility, they have played an important role in fulfilling my ambition, they are Total Student Care (TSC).Md Kowsar Hamid Soud, MSc Project Management student
Total Student Care (TSC) mapped my success route as per my academic and career vision. With their guidance, I achieved a BA (Hons) Degree and I am now about to complete my MSc Management programme under a top university in the UK.Ubong Okon Obong, MSc Management student
Total Student Care (TSC) helped me designing my academic goals and career targets. They supported me with help & guidance from admission till graduation. I am highly grateful to them for their honest and professional advice.Roksana Sharmin Disha, MSc MBM graduate
When I was struggling to take admission for my master degree programme, Total Student Care (TSC) provided me the right direction in choosing course and university. They completed the whole process so smoothly and professionally that I almost did not notice when I became an MSc student.Md Mizanur Rahman, MSc Finance student