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MSc International Management with Marketing

Course Overview

This course will provide you with a thorough understanding of the business and management practice in an international context and the specialist pathway of marketing will enable you to analyse the marketing context in which international brands operate. You will learn how to apply marketing concepts to different contexts, including non-traditional organisations, non-profit entities and the public sector. You will also be exposed to research relating to contemporary issues in marketing, eg, digital marketing and retail marketing.

The course is fully recognised by the Chartered Management Institute (CMI). Successful completion leads to eligibility for membership of the CMI and the potential to gain chartered manager status.

Key information

    Course name

    MSc International Management with Marketing

    Total academic credits

    180 credits

    Qualification awarded

    MSc

    Awarding body

    University of Roehampton

    Professional recognition

    Yes – Chartered Management Institute (CMI)

    Academic level

    Postgraduate (QCF_NQF Level 7)

    Study mode

    Full time - Classroom

    Duration

    12 months

    Tuition fees

    £13,000

    Intakes

    September and January

    Work placement

    No

    Course location

    Roehampton Lane campus, London

Academic entry requirements

Candidates will need to demonstrate the ability to study successfully at postgraduate level. This will normally mean at least a second class honours degree in a business or social science related discipline. For applicants without a first degree we would consider an equivalent management or professional qualification (HEQ L6 or above). Students will need to demonstrate evidence of independent learning, as well as proficiency in the use of software packages for word-processing, spreadsheets and PowerPoint.

English entry requirements

Graduates for whom English is not the first language must satisfy the University requirement for IELTS currently at 6.5 overall with no less than 5.5 in any band. Applications without this level of English qualification may enrol in the summer pre-sessional English course to obtain an equivalent qualification.

Assessment methods

Combination of examination, coursework and a supervised independent business research project.

Progression route

Further academic study of DBA, PhD or other research degree or Professional career.

Career opportunities

A generalist career in international organisations, more specialist employment in the finance, marketing and human resources management (HRM) sectors globally.

Modules

Compulsory (100 credits)

  • Management Research Methods
  • Organisations and the Business Environment
  • International Financial Management
  • International Management & Human Resource Management 
  • Contemporary Issues in Marketing

 

Optional (20 credits)

  • Cross Cultural Management
  • Managing Projects
  • Brands and Brand Management

 

Compulsory (60 credits)

  • Dissertation (Marketing focus)

 

Reasons for choosing this course

This programme equips students with skills, competencies and knowledge for the international labour market by providing a curriculum that focuses on international perspectives. In addition, it meets the needs of graduates who have previously studied a variety of disciplines and who have little or no organisational experience.

This programme aims to: 

  • enhance career prospects in the global labour market by developing skilled managers who can contribute effectively to organisations with an international dimension;
  • provide recent graduates, from a variety of disciplines, with a broad range of knowledge and understanding of management, the business environment and research techniques;
  • provide five academic programmes across which modules may be selected for careers in international management, international management with marketing, international management with HRM, international management with information systems or international management with finance and within which specialist modules may be taken to provide specific expertise;
  • provide a rigorous and coherent approach to managerial decision making underpinned by relevant theory and its application;
  • develop evaluative, intellectual, management and personal skills to provide for continuous personal and professional development and entry to higher research degrees;

 

Main learning outcomes

Students who successfully complete the Postgraduate Diploma (PGD) in International Management will be able to:

  • demonstrate awareness of the effects of contextual forces on organisations and management practice;
  • critically engage with knowledge and understanding of the theory and practice of management and, where appropriate, additional expertise in an applied area of management practice;
  • critically evaluate, select and apply models, concepts and theories relevant to the management of international business and key functional areas of business as appropriate;
  • be self-critical and an independent learner with good time management skills;
  • value identity diversity of people in national and international organisational cultural contexts;
  • work effectively in a group, taking appropriate roles in different situations and carrying out such roles effectively;
  • engage effectively in the analysis of business related problems to produce and communicate effective proposals for resolutions, using appropriate communication and information technologies;
  • analyse data and make high quality and accessible presentations of complex ideas appropriate to the audience;
  • demonstrate a comprehensive understanding of a range of research techniques, both qualitative and quantitative, in order to generate and defend methodologies and frameworks for the analysis of management and business related issues.

In addition, students who successfully complete the MSc will be able to:

  • undertake an original piece of research that demonstrates critical evaluation of current research literature and application of appropriate research design and techniques, to examine a business related problem and produce a coherent analysis of the problem with appropriate implications for policy, practice and/or research.