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MSc Mass Communication Management

Course Overview

From advertising and the internet, to digital technologies, mass communication constitutes a key part of twenty-first century industry, both nationally and globally. By studying Northumbria University MSc Mass Communication Management programme, you will gain an understanding of the principles of creative media industries and the major social and cultural forces that affect them in the contemporary world.

You will equip yourself with the latest knowledge and skills required by the creative and media sectors & prepare yourself for a vast range of careers within business management and media industries.

Key information

    Course name

    MSc Mass Communication Management

    Total academic credits

    180 credits

    Qualification awarded


    Awarding body

    Northumbria University

    Professional recognition

    The Association to Advance Collegiate Schools of Business (AACSB)

    Academic level

    Postgraduate (QCF_NQF Level 7)

    Study mode

    Full time


    1 year

    Tuition fees

    £12,000 – Scholarship or bursaries available


    September, January

    Work placement


    Course location


Academic entry requirements

Minimum of a 2:2 (second class) honours degree from a UK university or its equivalent. Professional qualifications may also be accepted.

English entry requirements

IELTS 6.5 (or above) with no single element below 5.5, or equivalent.

Progression route

Upon successfully completing your course, you will be eligible to join one of the Professional Pathway programmes to continue your professional development and training. Each Pathway is worth a minimum of £3,000 and offered to graduates for free, from the university’s partner, QA. You can also study further academic course of MPhil and PhD degrees by research or enter into professional career.

Career opportunities

Upon graduation you could progress onto a career within business management and media industries including advertising, marketing, media and journalism.



  • Marketing Strategy (10 credits)
  • Relationship Marketing in a Global Context (20 credits)
  • Media Research Methods (30 credits)
  • Media Postgraduate Dissertation (60 credits)
  • Advertising and Promotional Culture (30 credits)
  • Working in Mass Communication Industries (30 credits)


Teaching & assessment methods

Teaching and learning takes place in seminars, lectures, tutorials and workshops. In addition, you will engage in independent study involving directed and self-directed learning.

You will be assigned your own Guidance Tutor who will provide academic and pastoral support and be your first point of contact if you have questions or problems.

Assessments for this course are based on a mix of assignments, presentations and group work.


What you will study

Northumbria MSc Mass Communication Management programme is designed with the help of industry practitioners so you will graduate with the latest knowledge and skills required by the creative and media sectors.

The modules focus upon approaches to global marketing management, advertising, promotional culture, key research approaches and skills as well as mass communication industries and working patterns. You will explore and understand leading media theories, trends and key issues and how they influence contemporary mass communication and the creative media industries.

This programme has a strong international focus combining key aspects of marketing strategy and management approaches which would suit those interested in mass communication and the relationship it has to advertising and promotion, research methods, and contemporary mass communication industries.