MSc Digital Marketing
Course Overview
MSc Digital Marketing course has been developed in response to the realisation that digital marketing is now established as a priority for local, national and international businesses because of the ever increasing digitalisation of consumer activities, and the business opportunities that arise in a dynamic online marketplace.
The MSc in Digital Marketing will have a strong focus on the practical requirements currently expected of digital marketing graduates, underpinned by relevant academic theory. The programme gives you an opportunity to build a successful career in this fast-growing global sector.
Key information
Course name
MSc Digital Marketing
Total academic credits
180 credits
Qualification awarded
MSc
Professional recognition
No
Study mode
Full time - Classroom
Tuition fees
£11,000 (Scholarship available)
Intakes
September and February
Course location
Paisley, Scotland
Academic entry requirements
Bachelor degree or relevant academic, vocational or professional qualifications including significant work experience in the digital marketing/marketing sector.
English entry requirements
IELTS score of 6.0 overall with no less than 5.5 in any subcomponent. UWS will also consider applicants who have previously studied at degree level, taught and assessed in English, in what UKVI define as a majority English-speaking country.
Assessment methods
Combination of examination, coursework and a supervised independent business research project & live case studies - a range of practically focused assignments, such as case studies, portfolios, presentations and other assessment formats which will replicate the types of practice graduates will be expected to undertake in their typical working life upon completion of the programme.
Progression route
Further academic study of DBA, PhD or other research degree or Professional career.
Career opportunities
Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR.
Modules
There are three routes available:
- Route 1 – for those with little or no prior grounding in digital marketing
- Route 2 – aimed at those who already have a qualification in digital marketing
- Route 3 – a work-based learning pathway for those in paid employment within the sector who wish to enhance their knowledge (one third of the programme will be completed in the workplace, with the remaining modules delivered via blended learning)
Trimester 1
Core modules
- Branding People, Places and Spaces (20 credits)
- Digital Marketing Practice (20 credits)
Optional modules - choose one from
Route 1
- Strategic Marketing: Markstrat (20 credits)
Route 2
- Creative Branding: Principles and Practice (20 credits)
- Practical Issues in Events (20 credits)
- Practical Issues in Tourism (20 credits)
- Integrated Marketing Communications (20 credits)
Route 3
- Professional Practice Development 1 (20 credits)
Trimester 2
Core modules
- Creative Research (20 credits)
- Digital Marketing Theory (20 credits)
Optional modules - choose one from
Route 1
Content and Media Management (20 credits)
Route 2
- Building Iconic Brands (20 credits)
- Experiential Branding (20 credits)
- Experiential Branding (20 credits)
Route 3
- Professional Practice Development 2 (20 credits)
Trimester 3
- Marketing, Events and Tourism Masters Dissertation (60 credits)
Reasons for choosing this course
- Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector
- 71% of global businesses plan to increase their investment in digital marketing, compared with 20% looking to increase their offline marketing spend*. The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand
- With a strong focus on the practical skills expected of digital marketing graduates, which are underpinned by relevant theory, you’ll gain a deep insight into the issues facing companies, ensuring that you will be highly employable within the digital marketing sector
- Teaching methods will incorporate many aspects of the digital world and the programme will utilise both online and offline marketing tools to deliver module material. The learning experience is intended to be interactive, flexible and student centred, thus deviating from traditional teaching approaches
- The programme makes use of a range of practically focused assignments, such as case studies, portfolios, presentations and other assessment formats which will replicate the types of practice graduates will be expected to undertake in their typical working life upon completion of the programme