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MSc Marketing and Business Management

Note: the example personal statement (statement of purpose) below is for guidelines only and to help you understand how to write one - do not copy any part of it. While applying to universities, write your own personal statement (statement of purpose) according to your profile for the course you are applying. Please check HERE for detailed guidelines on how to write a personal statement (statement of purpose).

As they say: without marketing there is no business; and both marketing and business must be management efficiently and effectively, I have decided to study a post-graduation qualification that combines both and carry on from my current qualification. I have found the MSc Marketing and Business Management fulfils my academic goals and would help achieving my career aspirations.

In fact, today’s business world is constantly changing; technological advances in recent years have created a global marketplace that is increasingly competitive.  Business managers of the future will have to demonstrate market awareness, innovation and the ability to adapt in an ever-changing economic landscape with promotional tools and techniques.

It is imperative for today’s graduates to gain degree in business which specially catered and help to teach promote brands and find newer markets and above all create markets for new business and products to sustain growth for tackling contemporary global challenges; and I am up to the challenge – I am keen to pursue the MSc Marketing and Business Management programme offered by the celebrated University of Bedfordshire.

This MSc course will put comprehensive study of management into a wider business context, providing me with a general idea of how to manage and develop people within organisations, plus an appreciation of the value of information systems and communication in all levels of business. My complete business understanding in conjunction with my marketing-specific skills will give me a competitive edge in the job market and enhance both my short-term and long-term employment prospects. In the final stage of the study, I will have developed my ability to analyse problems logically and apply decision-making skills and knowledge to reach feasible and realistic business and management solutions.

My most recent qualification MBA has enabled me to gain general business and management knowledge commonly attained by every MBA holders. On completion of this degree, I felt that I did not learn anything distinctive that could avail me the opportunity to stand out from the crowd and develop a career that is special. It was, in fact, a typical business administration course while the emphasis was on management; and hence I missed the business part massively. After I have gone through the MSc Marketing and Business Management course structure and learning outcome, I am convinced that this study will allow me to achieve specialist knowledge and skills catered for marketing and the business side of it.

It is obvious that my MBA study and knowledge has similarities with part of the MSc course syllabus and that would complement the learning hugely. Financial Management, Marketing Management, Human Resource Management, Strategic Management modules in my Pre-MBA study; and Managing Finance, Markets, Information, People, Operations, Strategy, International Marketing Management, Contemporary Issues in International HRM modules in MBA have close relations with the MSc course contents of Beds. I will be in advantageous position to transfer the gained knowledge to the MSc study where applicable and be able understand and perform better in gaining the qualification.

The most important aspects of my choice would be the enhanced and special level of knowledge, skills, professionalism I will gain in attending this MSc. I will make tremendous progress of knowledge and efficiency with boosts in career progressions.

The MSc will provide valuable perspectives on the major industrialised and industrialising economies, as well as developing countries. In fact, the course is designed to equip students with a mix of analytical and problem-solving business-related Skills with a very strong emphasis on relevant international challenges and issues. I will not only gain new perspectives and ways of addressing international problems, I will also develop other important skills which will enhance my value to employers – for example, presentation, report-writing and IT skills, negotiation, team-work and leadership, skills in research design and analysis, and the ability to plan and manage a demanding schedule of work. I will be able to enhance my personal development including areas in giving presentations, team working, report writing, negotiation, IT skills.

From the programme I aim to achieve an understanding of the relevance of international trade in today's business environment; an understanding of the challenges and opportunities that result from globalisation; knowledge of the different approaches to managing businesses in the global environment; an awareness of the emergence of new trading blocs and the pressures they inflict on business and managers; an awareness of the ethical and environmental issues that have emerged as a result of globalisation and its impact on consumers; knowledge and understanding of how businesses work in different regions of the world; practical techniques to support international management, such as country evaluation, methods of international market entry, market development planning and strategic analysis; international management skills including multicultural group work, making decisions in different cultural environments and leadership skills for international management;  knowledge of the role of the internet and e-commerce as tools for international managers; an understanding of the management of global alliances, supply chains, exporting and the development of international trade and investment policies; learn and practise a range of intellectual, interpersonal and technical skills relevant to international business and management; analytical techniques needed for the effective tactical and strategic management of  organisations, including critical thinking; effective written and spoken communication skills.

Therefore, there are tremendous level of knowledge and skills I aim to gain from this course. The learning environment in the UK university campus with diverse student population would be an invaluable experience to develop my professional discourses. I am confident; the study at the University of Bedfordshire for the programme will be a highly beneficial investment for my future.