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MBA International Marketing

Course Overview

The International Marketing MBA degree is designed for graduates wishing to start, or further develop, careers in marketing.

It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

Key information

    Course name

    MBA International Marketing

    Total academic credits

    180 credits

    Qualification awarded

    MBA

    Awarding body

    Bangor University

    Professional recognition

    CIM (Chartered Institute of Marketing)

    Academic level

    Postgraduate (QCF_NQF Level 7)

    Study mode

    Full time - Classroom

    Duration

    12 months

    Tuition fees

    £13,300 (Scholarship available)

    Intakes

    September & January

    Work placement

    No

    Course location

    Bangor

Academic entry requirements

Entry to the MBA/Diploma in International Marketing programme requires a 2.2 undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution.

Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential.

English entry requirements

Graduates for whom English is not the first language must satisfy the University requirement for IELTS currently at 6.0 overall with no less than 5.5 in any band.

It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic programme.

Assessment methods

Combination of examination, coursework and a supervised independent research project.

Progression route

Further academic study of CIM programmes, DBA, PhD or other research degree or Professional career.

Career opportunities

Brand developer or manager, marketing director, brand ambassador, marketing analysis manager, public relations manager, promotion coordinator, publicity manager, research manager in marketing in private and public sectors

Modules

Semester 1

Compulsory

  • Marketing Strategy (15 credits)
  • Management Research (15 credits)
  • Global Brand Management (15 credits)

 

Optional (choose 15 credits)

  • International Strategic Management (15 credits)
  • Organisations and People (15 credits)

 

Semester 2

Compulsory

  • International Marketing (15 credits) (Core)
  • Consumers in Global & Digital (15 credits)
  • International Marketing Communication (15 credits)
  • Marketing Analysis (15 credits)

Students entering the programme in January must take Management Research in Semester 2.

 

Semester 3

Choose 1

  • International Marketing Projects (60 credits)
  • Applied Business Projects (60 credits) 

 

Reasons for choosing this course

  • this programme aims to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors
     
  • the teaching looks at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making
     
  • students will learn to apply latest thinking on marketing development to the analysis of the key problems being experienced by the world's major businesses and to develop the research skills necessary to tackle marketing problems and issues
     
  • you will get knowledge of key influences on the global marketing management paradigm, information and research for international marketing, branding and brand strategies, on-line marketing in international markets, international marketing strategy, planning and organisation
     
  • you will develop an in-depth understanding of diverse consumers and their varied needs, elements that influence choice and behaviour, being creative and innovative to compete and exceed competitors’ strategy, maintain relationships with public, promoting brands in global arena, plan and implement strategy to tackle new entrants
     
  • the Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing
     
  • graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications