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BSc (Hons) Digital Media Technology

Course Overview

Adding a good dose of business understanding to technical competence and creative flair, this digital media course explores web and rich internet application development, animation, three-dimensional modelling and video production. You acquire a broad range of cross-disciplinary skills that will make you an attractive candidate for current and emerging web and multimedia technology roles.

This BSc Digital Media Technology programme aims to develop versatile graduates with broad cross-disciplinary awareness and a rich combination of hybrid skills enabling the design and development of multimedia applications and artefacts.

The programme is based around the five themes of industry, production, design, technology and scripting. The industry theme is intended to provide you with an understanding of the business and financial framework of the media industry, an appreciation of the impact of new technologies and to develop skills for project management and entrepreneurship.

The production theme focuses on the principle features of multimedia design and production including the planning, technical, and practical processes involved in the production of visual media. When exploring the design theme, you will deal with the principles of design and visual communication, and exploration of the creative process.

A significant proportion of the theme is focused on animation and 3D-modelling. The technology theme examines the principles of analogue and digital technologies associated with the acquisition, processing, storage and transmission of signals associated with audio visual practice, application and system design. The scripting theme develops knowledge and skills in scripting to produce interactive web and rich internet applications.

Key information

    Course name

    BSc (Hons) Digital Media Technology

    Total academic credits

    360 credits

    Qualification awarded

    BSc with honours

    Awarding body

    Birmingham City University

    Professional recognition

    The Institution of Engineering and Technology (IET) as satisfying the academic requirements IEng

    Academic level

    Undergraduate (QCF_NQF Level 6)

    Study mode

    Full time – Classroom & Laboratory based


    3 or 4 years

    Tuition fees

    £12,000 per year



    Work placement


    Course location


Academic entry requirements

At the point of application, you must have GCSE at Grade C or above in English Language and Mathematics. GCE A Level/ AS Level with BBC at A Level or 280 UCAS tariff points from A/AS Level with a minimum of 2 A Levels. Equivalent qualifications will be accepted.

English entry requirements

Students for whom English is not the first language must satisfy the University requirement for IELTS currently at 6.0 overall, with no less than 5.5 in any component.

Progression route

Further academic study at postgraduate level in digital media technology or professional career.

Career opportunities

Graduates of BSc (Hons) Digital Media Technology have enjoyed excellent employment prospects, with many successfully entering the media industry sector working both as freelancers and employees within digital media agencies. Graduates also find employment in wide-ranging companies and organisations in web development, interactive content development, media technology consultancy, corporate training and publishing, e-commerce and multimedia marketing.


Year 1

  • Media Industry i (15 credits)
  • Website Production (15 credits)
  • Multimedia Design and Graphics (30 credits)
  • Media Technology I (30 credits)
  • Web Development (30 credits)


Year 2

  • Media Industry ii (15 credits)
  • Video Production (15 credits)
  • 3D Modelling and Animation (30 credits)
  • Media Technology ii (30 credits)
  • Interactive Applications Development (30 credits)


Placement year

You'll be encouraged to further enhance your career prospects by including an industrial placement in your course. This takes place after the second year of study and extends the course duration to four years.

As well as providing the workplace experience sought by many employers, a placement provides an invaluable opportunity for you to further develop your practical expertise, earn money and try out a potential career path. 


Year 3

  • Post Production and Video Enhancement (15 credits)
  • Media Technology Project (45 credits)
  • Digital Image Processing (30 credits)
  • Web Server Applications (30 credits)


Assessment methods
A range of assessment methods are employed, assessment criteria being published in each assignment brief. Knowledge and skills are assessed, formatively and summatively, by a number of methods, coursework, examinations (seen and unseen, open and closed-book), presentations, practical assignments, vivas, online forums, and project work. Assessment breakdown: written examination – 7% and coursework – 93%.


Reasons for choosing this course

The aims of the programme to:

  • Provide a broadly based and stimulating curriculum which combines a study of the technology, creative processes and business context relevant to a career in the multimedia and creative industry sector
  • Offer opportunities for intellectual and creative development through the application of technical knowledge, software systems and design principles to the creation of high quality multimedia products
  • Encourage an enjoyable and satisfying educational experience through involvement in a wide range of participative and active teaching and learning methodologies
  • Develop a range of transferable and marketable skills and knowledge and a flexible and resourceful approach, necessary for employability in a rapidly developing industry
  • Provide a foundation of principles and techniques which facilitate future professional development and lifelong learning
  • Satisfy accreditation requirements of relevant professional bodies


Main learning outcomes

Knowledge and understanding
On completion of the course, students should be able to demonstrate knowledge and understanding of:

  • The role of digital media technology in the process of communicating ideas and information, the key components of media technology and the principles and techniques applied to developing multimedia applications
  • Design principles, aesthetics and Human Factors applied to the creation of multimedia products
  • Theory and practice of audio/visual acquisition and manipulation and their applications in multimedia production
  • Management, organisational, planning and business theories and techniques and their application to the screen based media industry
  • The implications of competing standards and technologies on the applications they develop, together with knowledge of strategies to avoid problems
  • Legal, ethical and legislative issues relevant to media products and projects, including health and safety, intellectual property and copyright


Intellectual skills
On completion of the course, students should be able to:

  • Assimilate, interpret and analyse information, construct effective arguments and express valid conclusions
  • Create solutions, integrating technical knowledge and design principles, for multimedia products and the implementation of multimedia projects
  • Evaluate multimedia products to identify good practice and effective design and apply conclusions to own work
  • Make judgments about the merits of different viewpoints and perspectives on commercial, economic, legal, ethical and social issues relevant to the media industry


Practical skills
On completion of the course, students should be able to:

  • Select and use appropriate hardware/software to create, capture, process, store and distribute a broad range of assets used in digital media
  • Design and produce digital media artefacts using a variety of software tools
  • Systematically collect information and conduct research into aspects of industry, media law and technology, using a variety of web-based and traditional sources, and compile findings
  • Apply management and organizational techniques to planning and implementing multimedia projects
  • Demonstrate skills in the use of sophisticated authoring systems in the implementation of multimedia projects
  • Work effectively as a member of a development team, and undertake management and planning activities, recognising the different roles within a team


Transferable/key skills
On completion of the course, students should be able to:

  • Manage learning and self-development, including time management, prioritising workload and meeting deadlines
  • In co-operation with others, plan and undertake tasks and contribute to achieving team goals
  • Make effective use of information and communications technologies, including word, image and data processing packages, the internet, email and electronic information retrieval systems
  • Communicate effectively in writing and presentations to specialist and nonspecialist audiences
  • Use numerical data, applying appropriate techniques
  • Plan for personal and career development, recognising career opportunities and the fundamentals of freelance working