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BA (Hons) in Marketing

Course Overview

BA in Marketing degree programme provides you with the essential marketing tools and knowledge sought by employers in today’s dynamic global workplace. This BA (Hons) in Marketing (Top-up) is designed to give you a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business. More specifically, you will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level by conducting your own research project.

This degree programme will equip you for a career in the marketing industry, by providing a range of practical and theoretical skills that are transferable to the marketing function of any organisation.

The global focus of this programme aims to develop your ability to strategically analyse complex business situations and enhance your awareness of the various factors that currently shape the demands of businesses and consumers in a local and global context. It is engaging and stimulating, with emphasis placed on the acquisition of practical skills.

Key information

    Course name

    BA (Hons) in Marketing Top up

    Total academic credits

    120 credits

    Qualification awarded

    BA (Hons) in Marketing

    Awarding body

    Anglia Ruskin University

    Academic level

    Undergraduate (QCF_NQF Level 6)

    Study mode

    Online via LSM’s award-winning e-learning platform


    12 months

    Tuition fees




    Course location


Career opportunities

Brand developer, marketing executive, brand ambassador, marketing analysis officer, public relations officer, promotion coordinator, publicity executive in marketing in private and public sectors

Academic entry requirements

Secondary Education equivalent to three GCSE’s and two A Levels AND Level 5 Advanced Diploma/Higher National Diploma OR EduQual Extended Advanced Professional Diploma in Business & Marketing Management (Level 4 & Level 5) OR 3-5 years marketing experience evaluated on a case by case basis) recognised equivalents)

English entry requirements

A good command of English (equivalent to IELTS 6.5 or above) or; evidence that you have been instructed and assessed predominantly in English for a significant part of your educational career

Assessment methods

Coursework and a supervised independent business research project

Progression route

Postgraduate study or Professional career


Stage 1: Extended Advanced Professional Diploma in Business & Marketing Management

  • Business Economics
  • International Marketing Management
  • Human Resource Management
  • Business Finance
  • Business Strategy and Entrepreneurship
  • Marketing Communications
  • Customer Behaviour
  • Operations Management

(Upon successful completion of this stage, students will receive the Extended Advanced Professional Diploma in Business & Marketing Management, awarded by EduQual, UK)


Stage 2: BA Top-up

  • Strategic Management Analysis
  • International Marketing
  • Marketing Consultancy
  • Sustainable Management Futures
  • Retail Marketing
  • Organisational Transformation in Practice
  • Undergraduate Major Project

(Upon successful completion of this stage, students will receive a BA (Hons) in Marketing degree, awarded by Anglia Ruskin University, UK)


Reasons for choosing this course

By the end of this programme, you should be able to:

  • Demonstrate a comprehensive understanding of marketing theory
  • Analyse strategic market behaviour
  • Understand the principles and responsibilities of other management functions, including human resources, accounting and finance
  • Show a real awareness and understanding of contemporary global business issues

On a practical level, you will be able to:

  • Apply relevant techniques to identify and exploit market opportunities
  • Devise appropriate marketing objectives around customer acquisition and retention
  • Plan and execute research projects
  • Effectively communicate results at a level appropriate to the audience

This course strikes a balance between academic and vocational content. The emphasis is on delivering a solid grounding in marketing and management theory, while also preparing you for a successful career. Finally, it encourages you to continue your own development, to enable you to keep pace with the constantly changing business environment.


Learning methods

The course is delivered through blended learning which is a structured study option that uses a combination of support elements from London School of Marketing (LSM) Academic team and its partners or Local Access Point.

LSM will be responsible for course delivery, and your Local Access Point will be responsible for providing IT infrastructure and administrative support.

As a partnership’s student, you will be part a part of the academic community and you will receive the chance to interact with personal tutor in London and fellow students around the world.


Learning resources

The following is included for all study modes:   

  • Course materials that include structured lecture notes, practical applications with real-world examples, and case studies that challenge you to apply your knowledge
  • Assessment materials accessible through our Integrated Modular Study System (IMSS) e-learning platform
  • Access to the LS Online Community to keep in touch and share with fellow students
  • A comprehensive e-library containing recommended study texts and reference books for online reading
  • Mintel market reports, including industry reports, financial analysis and company information
  • Two complementary digital publications to support your revision

In addition to the above, you will also receive the following:   

  • A welcome webinar at the beginning of the course
  • Further online webinars for assignment and exam workshops
  • A dedicated one-to-one tutor to provide comprehensive support throughout the course
  • One-to-one supervision for all major project modules


London School of Marketing (LSM) online learning platform offers multiplatform accessibility. Therefore, LSM delivers the course straight to your smart phone, tablet, laptop or desktop and students can choose to study whenever or wherever they prefer.