MSc Business with Marketing Management
The Association to Advance Collegiate Schools of Business (AACSB)
Postgraduate (QCF_NQF Level 7)
1 year or 2 years with internship
Â£13,500 (1 year course); Â£15,500 (2 year course) â€“ Scholarship or bursaries available
September, January, May
Minimum of a 2:2 (second class) honours degree or equivalent from a recognised university with Maths GCSE at grade B or above, or equivalent.
IELTS 6.5 (or above) with no single element below 5.5, or equivalent.
Upon successfully completing your course, you will be eligible to join one of the Professional Pathway programmes to continue your professional development and training. Each Pathway is worth a minimum of Â£3,000 and offered to graduates for free, from the universityâ€™s partner, QA. You can also study further academic course of MPhil and PhD degrees by research or enter into professional career.
Business Operations Manager, Managing Director, Business Consultant, marketing communications, market research, business development, new product development, business to business marketing and brand development in private and public sectors. A significant number of graduates have gone back to work for a family business or even started up their own businesses.
Teaching & assessment methods
This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses.
Assessments for this course are based on a mix of assignments, presentations and group work.
What you will study
The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.
In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.
You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.
From September 2016, if you study the 2 year version of this course, you will have a guaranteed internship included, giving you experience of the workplace environment and a valuable opportunity to put your learning into practice. The internship will take place between your second and final semester, and it may be paid or unpaid. If you choose to study this programme in 1 year rather than 2 years, there will still be an internship opportunity for an additional fee of £595, payable to our internship provider.
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