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MSc Business with Marketing Management

Course Overview

The MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.

This course is part of Northumbria University Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School was the first in the UK to gain the prestigious AACSB accreditation, an award held by only 1% of business schools globally, reflecting the calibre of our courses and teaching.

Key information

    Course name

    MSc Business with Marketing Management

    Total academic credits

    180 credits

    Qualification awarded

    MSc

    Awarding body

    Northumbria University

    Professional recognition

    The Association to Advance Collegiate Schools of Business (AACSB)

    Academic level

    Postgraduate (QCF_NQF Level 7)

    Study mode

    Full time

    Duration

    1 year or 2 years with internship

    Tuition fees

    £13,500 (1 year course); £15,500 (2 year course) – Scholarship or bursaries available

    Intakes

    September, January, May

    Work placement

    Yes

    Course location

    London

Academic entry requirements

Minimum of a 2:2 (second class) honours degree or equivalent from a recognised university with Maths GCSE at grade B or above, or equivalent.

English entry requirements

IELTS 6.5 (or above) with no single element below 5.5, or equivalent.

Progression route

Upon successfully completing your course, you will be eligible to join one of the Professional Pathway programmes to continue your professional development and training. Each Pathway is worth a minimum of £3,000 and offered to graduates for free, from the university’s partner, QA. You can also study further academic course of MPhil and PhD degrees by research or enter into professional career.

Career opportunities

Business Operations Manager, Managing Director, Business Consultant, marketing communications, market research, business development, new product development, business to business marketing and brand development in private and public sectors. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Modules

Compulsory

  • Developing Global Management Competencies I (20 credits)
  • Strategic Management for Competitive Advantage (40 credits)
  • Dissertation Preparation and Research Methods (0 credits)
  • Academic and Professional Development (0 credits)
  • Developing Global Management Competencies II (20 credits)
  • Analysing Buyer Behaviour and Brand Dynamics (20 credits)
  • Relationship Marketing in a Global Context (20 credits)
  • The Newcastle Business School Masters Dissertation (60 credits)

 

Teaching & assessment methods

This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses.

Assessments for this course are based on a mix of assignments, presentations and group work.

 

What you will study

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.

From September 2016, if you study the 2 year version of this course, you will have a guaranteed internship included, giving you experience of the workplace environment and a valuable opportunity to put your learning into practice. The internship will take place between your second and final semester, and it may be paid or unpaid. If you choose to study this programme in 1 year rather than 2 years, there will still be an internship opportunity for an additional fee of £595, payable to our internship provider.