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MSc International Marketing

Course Overview

The MSc International Marketing programme provides you with the skills to manage effectively in business, combined with the opportunity to tailor your degree in specialist areas such as digital, advertising or PR. You can also apply for Professional Development and Practice Module of BPP, which will support you in achieving up to three interviews for a work placement opportunity as part of your course. This is an academically challenging and intellectually stimulating programme of study that educates, develops and enhances the professional competence of students of marketing and business.

Key information

    Work placement:


    Course location :

    London City

    Course Name:

    MSc International Marketing

    Total Academic Credits:

    180 credits

    Qualification awarded:

    MSc International Marketing

    Awarding body:

    BPP University

    Professional recognition:

    Yes – Chartered Management Institute (CMI)

    Academic level:

    Postgraduate (QCF_NQF Level 7)

    Study Mode:

    Full time - Classroom


    1 year

    Tuition Fees:



    September and January

Other Essential Information

Academic Entry Requirements:

A 2:2 Honours degree from a recognised university or the equivalent international qualification; OR an acceptable professional qualification equivalent; OR a pass in the Graduate Entry Examination; OR an acceptable professional qualification equivalent such as the CMI, ILM at level 6 or above

English Entry Requirements:

IELTS score of 6.5 overall with no less than 5.5 in any subcomponent. If you obtain a score of 6.5 overall with 6.0 in any of the subcomponents you will have to attend In-Sessional Study Skills Support classes alongside the programme during the first term of studies at no additional cost; OR evidence that you have been instructed and assessed predominantly in English for a significant part of your educational career

Assessment Methods:

Combination of examination, coursework and a supervised independent business research project.

Progression Route:

Professional career

Career Opportunities:

Brand developer or manager, marketing director, brand ambassador, marketing analysis manager, public relations manager, promotion coordinator, publicity manager, research manager in marketing in private and public sectors.


Stage one – Compulsory

  • International Marketing Management - 15 credits
  • Consumer Behaviour - 15 credits
  • Finance for Marketers - 15 credits
  • Managing International Brands - 15 credits

Stage two – Compulsory

  • Competitive Intelligence for the Marketers - 15 credits
  • International Advanced Marketing Strategy - 15 credits
  • Creativity and Innovation for International Markets - 15 credits
  • Marketing Communications Frameworks - 15 credits

Stage three – Compulsory

  • Consultancy Project or Professional Development and Practice - 30 credits

Elective – choose 30 credits

  • Digital Marketing Frameworks 15 credits
  • Operations and Services Excellence 15 credits
  • Stakeholder Relationship Management 15 credits
  • Project Management for Marketing 15 credits
  • Advertising Management 15 credits
  • Public Relations Frameworks 15 credits

Reasons for choosing this course

The degree is designed to provide you with integrated academic and professional training and to develop the knowledge, understanding and skills relevant for pursuing a management career in the area of marketing and promotion.

This programme is: 

  • Designed to bring the workplace into classroom, and thus provide applied practical knowledge along with latest developed theories in practice;
  • Delivered in campus situated in the heart of London City, with access to workshops, guest speaker events and networking opportunities with professionals from industry;
  • Tutors are experienced marketers bringing real-world experience and practices to lectures, seminars and discussion;
  • A firm grounding for developing the skills and competencies essential in building sustainable skills;
  • On successful completion of this programme you will also receive a Chartered Management Institute (CMI) Level 8 award;
  • The Academic and Career Skills module with six months’ work experience (subject to successful interview) designed to enhance your employability.

Main learning outcomes

  • Develop an in-depth understanding of diverse consumers and their varied needs, elements that influence choice and behaviour, being creative and innovative to compete and exceed competitors’ strategy, maintain relationships with public, promoting brands in global arena, plan and implement strategy to tackle new entrants;
  • Learn to apply latest thinking on marketing development to the analysis of the key problems being experienced by the world's major businesses and to develop the research skills necessary to tackle marketing problems and issues;
  • Learn how to to interpret market data and provide a situational analysis of the market; acquire the skills to make recommendations for strategic developments;
  • Learn key influences on the global marketing management paradigm, information and research for international marketing, branding and brand strategies, on-line marketing in international markets, international marketing strategy, planning and organisation;
  • Provide valuable perspectives on the major industrialised and industrialising economies, as well as developing countries;
  • Equip students with a mix of analytical and problem-solving business-related Skills with a very strong emphasis on relevant international challenges and issues;
  • Provide applied skills for effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management;
  • Improve effective communication efficiency including listening, effective oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports;
  • Gain the cognitive skills of being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions;
  • Develop other important skills which will enhance my value to employers – for example, presentation, report-writing and IT skills, negotiation, team-work and leadership, skills in research design and analysis, and the ability to plan and manage a demanding schedule of work.

Learning outcomes – Professional Development and Practice module

  • Access to over 90+ hours of professional development, workshops and events during your programme of study;
  • Opportunity to gain BPP Career Ready certificates as evidence of your skills and competence;
  • Up to 6 months work experience (subject to successful interview);
  • Personal coaching and professional guidance to help develop your employability skills and career plan;
  • Support to develop a professional Curriculum Vitae (CV) to enable you to search and apply for work placement interviews with employers.