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BA (Hons) International Tourism Management

Course Overview

BA (Hons) International Tourism Management studies will be focused on tourism’s impacts and wider significance in a dynamic and changing world, and throughout the course you will develop an understanding of the academic and applied aspects of international tourism. You will graduate, armed with an understanding of the characteristics of tourists, including demand trends, tourist behaviour and tourist demand, as well as the products and structure of the industry and the business environment in which it operates.

You will graduate with the confidence to examine, critique and evaluate various impacts of tourism upon economies, communities and the environment and how these impacts can be effectively managed.

You will also develop key transferable skills including analytical thinking and problem solving along with the ability to work effectively in teams, and be able to present and communicate business management ideas with confidence.

Key information

    Course name

    BA (Hons) International Tourism Management

    Total academic credits

    360 credits

    Qualification awarded

    BA with honours

    Awarding body

    Middlesex University

    Professional recognition


    Academic level

    Undergraduate (QCF_NQF Level 6)

    Study mode

    Full time


    3 year or 4 years with work placement

    Tuition fees

    £11,500 per year



    Work placement


    Course location


Academic entry requirements

• 260 UCAS tariff points
• GCSE English and Maths with a minimum of Grade C are required
• BTEC National Diploma/International Baccalaureate/Advanced Progression Diplomas
• Access to HE Diploma
• International students should meet equivalent of the above qualifications from a recognised overseas qualification
• If you are unable to meet the entry requirements for this course you may still be eligible for Foundation year course. This is an extra year of study to prepare you for the full degree
• If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three.

English entry requirements

Students for whom English is not the first language must satisfy the University requirement for IELTS currently at 6.0 overall, with no less than 5.5 in any component.

Progression route

Further academic study at postgraduate level including Tourism & Hospitality Management, International Tourism & Hospitality Management or professional career.

Career opportunities

There is an exciting diversity of tourism careers across the private, public and voluntary sectors. Graduates could find themselves working for tourist boards, museums, local authorities and central government, or tourist attractions: from theme parks to stately homes. There are also roles within tour operators, heritage centres, conference centres, theatres and shopping malls. All offer management careers, as well as specialist roles covering: event and festival management, marketing and communication and business development.


Year 1


  • Global Tourism Dynamics (30 credits)
  • Marketing Theory and Practice (30 credits)
  • The Economic Geography of Tourism (30 credits)
  • Tourism and Society (30 credits)


Year 2


  • International Tourism Management (30 credits)
  • Researching people and places (30 credits)
  • The Tourist (30 credits)



  • Brand Management (30 credits)
  • Business Environment (30 credits)
  • Consumer Behaviour (30 credits)
  • HRM in a Global Context (30 credits)
  • Learning from Part-Time Work (30 credits)
  • Operations Management (30 credits)


Placement year

The university encourages students to either undertake a paid work placement during their studies as a year-long assignment between year two and three, or to undertake an internship; either full-time over the summer following your second year of study, or part-time throughout the course of your final year.

The paid, year-long work placement exempts you from paying tuition fees for the full academic year; ensuring you gain the necessary practical skills to embark on your chosen career.

Work experience in the form of placements and internships greatly improve graduate employment prospects, and students who take part achieve excellent academic results through applying their learning in a professional setting.

The university’s specialist Employability Service and London location ensure that every year our students and graduates gain prestigious placement opportunities.


Year 3


  • Hospitality and Tourism Marketing (30 credits)
  • Policy and Planning in Tourism (30 credits)



  • Consulting in Organisations (30 credits)
  • Cultural and Heritage Tourism (30 Credits)
  • Events Management (30 credits)
  • Global Supply Chain Management (30 credits)
  • Independent Tourism Project Dissertation (30 credits)
  • International Marketing (30 credits)
  • Managing Sustainable Tourism (30 credits)
  • Strategic Management in a Hospitality Environment (30 credits)
  • The Service Encounter (30 credits)
  • Work Internship (30 credits)


Assessment methods

You will be assessed through exams, your final-year project, written coursework, including fieldwork reports and workshop reports, presentations and group work. The university will be looking, among other things, at your understanding of theory and practice, your ability to assemble evidence and use it to solve problems, your awareness of different approaches and your capacity to sustain a coherent and reasoned argument and make judgments.


Course highlights

  • You will take part in a range of UK field trips alongside an international week-long visit to an exciting tourist destination in year two; as part of the module Researching People and Places
  • International field trip destinations have included Spain and Greece, and the majority of the cost is included in your tuition fees
  • The university also offer a one year study abroad option in your second year by joining the EU Erasmus programme, linked to one of our partner universities in Europe and the USA it can include a contribution to tuition fees
  • You can take a paid, year long, industry work placement during year three, either in UK or abroad, without accruing additional tuition fees
  • The international staff team provide excellence in teaching and research; ensuring you receive a first-class learning experience, with high levels of tutor support
  • Middlesex’s innovative and unique Enterprise Development Hub can support you to start your own business and to develop essential entrepreneurial skills
  • You will have access to leading business resources including Chartered Management Institutes' Management Direct Resource Hub
  • As a student of this course you'll receive a free electronic textbook for every module


Main learning outcomes

The BA (Hons) International Tourism Management course aims to:

  • introduce students to the characteristics of the global tourism industry as well as the international traveller including the concept and context of tourism, the development of tourism, tourist/employee behaviour and motivation, the structure, dimensions and characteristics of tourism as a service industry, various dynamic tourism business ideas, the characteristics of different operational sectors and their interaction within the tourism system, the role of intermediaries in the business of tourism, events, role of IT and the current and future trends of tourism business
  • provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments
  • develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice
  • provide an introductory understanding of the economic geography and economics of tourism
  • equip students with the necessary skills and knowledge to understand tourism flows across time and space and to evaluate their economic impact
  • explore how economic considerations, both macro and micro, influence individual decisions around travel when to travel, where to travel, how to travel. It will then place these individual decisions within the wider context and explore how they in turn influence the national and international economy
  • provide students with an understanding of key economic concepts and theories, and with the skills necessary to evaluate the economic impact of tourism through interpretation of statistical data. A fieldwork component will not only introduce basic fieldwork skills but will also allow students to compare theory with practice, through an exploration of how people understand tourism and its relation to the wider economy
  • introduce students to those disciplines, theories, issues and techniques in the social sciences that are relevant to the understanding of tourism in a broad social context. This includes the areas of sociology, psychology, political economy, economics, anthropology, politics and environmental studies
  • show how these disciplines inform debates within tourism with particular emphasis upon the examination of the impact of tourism
  • demonstrate to students that an understanding of the social side of tourism is not a supplement to the business approach, but is essential to the successful operation of this sector
  • examine and analyse the theories and practices of tourism management. It explores the functions of management within the context of the tourism industry and examines management issues involved in different sectors of the tourism business
  • assist students in developing their professional skills and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning skills through planning and developing a day-tour itinerary
  • develop critical awareness of the range of appropriate quantitative and qualitative research methodologies available, and the underlying philosophical and ethical principles of research in the context of tourism
  • develop a student s ability to relate theoretical material to real world case study material making clear the links between theory, method and data and in addition the module will develop students key employability skills
  • provide students with knowledge and understanding of key mainstream marketing and tourism specific consumer behaviour theories and models
  • develop students skills in researching and analysing tourist behaviour. Tourist behaviour and decision making before and during tourist trips will be explored including but not confined to: visitor attractions; events; weekend breaks; mass tourism; and specialist holidays
  • develop a student s understanding of branding, brand management and brand communications. In particular, the module will focus on developing strategies to create and sustain successful brands and on developing efficient brand communication strategies
  • acquire the knowledge and skills typically required for more advanced study of businesses and in managerial decision-making
  • analyse business environments and handle information using techniques, models and frameworks that will also start to build higher level employability skills
  • enable students to learn factors that influence consumer behaviour how we buy, what we buy, why we buy. Relevant theories of consumer behaviour will be explored and critiqued in order to explain these behaviours
  • enable students currently in part-time employment to employ theories of learning and personal development in order to review and articulate their learning in the context of their workplace
  • facilitate students in exploring, analysing and commenting on their organisation in the light of theoretical perspectives within their subject of study, the organisation s relationship to the external environment and recognise and articulate the interdependence of theory and practice
  • provide a bridge between academic study and full-time employment by focusing on the significance and relevance of their part-time work experience
  • broaden and expand students’ knowledge of the concepts and techniques required for the design, operation and control of business processes
  • facilitate students to apply generic principles of marketing management to the tourism industry, with a particular focus on distinguishing characteristics of hospitality and tourism products
  • provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses
  • provide an opportunity to apply theoretical knowledge to organisation practice by students working in small teams on a real time consultancy project which takes place in a variety of public, private and voluntary sector organisations
  • give students the responsibility of approaching and pitching to potential clients, managing themselves, their time, their team relationships and their relationships with external clients, to achieve outcomes that make a real difference to the organisation
  • provide a bridge between academic study and full-time employment by focusing on the significance and relevance of their consultancy experience
  • develop a critical understanding of the debates surrounding the growth of cultural and heritage tourism in contemporary societies
  • develop a critical understanding of the events industry, the impacts and legacy of events and event strategy, planning and management.
  • present the international nature of business supply chains and how companies are working in a global marketplace
  • provide the opportunity for students to undertake an individual investigation in a chosen area of interest in the field of tourism
  • encourage students to take responsibility for their own learning through conducting an in-depth study and demonstrate their abilities to select and appropriately use a wide range of sources to analyse, challenge and critically evaluate the views received & facilitate students to acquire and demonstrate the acquisition of a range of research skills being applied to the approved topic
  • provide students with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends
  • develop international marketing decision-making skills and know-how that will assist them in pursuing a career in international marketing or business
  • provide a broad critical understanding of the opportunities and constraints involved in achieving the balance between the environmental, social and economic aspects of tourism that is needed to achieve sustainable tourism
  • explore the role of sustainable tourism in the context of sustainable development
  • familiarise students with research and practice in the field of Strategic Management, Organisational behaviour, Human Resource Management, Work Psychology, Entrepreneurship, Business Strategy in light of current affairs, technology, culture and globalisation to develop an ability to apply decision-making theories to hospitality operations whilst appreciating the difficulties and consequences of making changes within an organisation
  • look at contemporary issues unique to the organisation of work within services, including management approaches to control, the interaction between customer and service provider at the point of delivery and the role of aesthetics in service provision
  • provide students with the opportunity to undertake a period of work experience minimum 30 days. This will facilitate the student to gain an insight into, the world of work and appropriate conduct at work, and the process of becoming and staying employable through assertiveness, continuing development and reflection on both their development and the link between theory and practice