BSc (Hons) Marketing
BSc degree with honours
University of Roehampton
The Chartered Institute of Marketing (CIM)
Undergraduate (QCF_NQF Level 6)
Full time - Classroom
£12,500 per year (Cash scholarship and bursaries available)
Roehampton Lane campus, London
• passes in two distinct subjects at GCE Advanced Level;
• a pass in one subject at GCE Advanced Level plus (a) passes in two distinct subjects at GCE Advanced Subsidiary Level, or (b) a Vocational A-Level Single Award, or (c) two Vocational A-Level part Awards;
• a Vocational A-Level Double Award; or
• a Vocational A-Level Single Award plus (a) two Vocational A-Level part Awards, or (b) passes in two distinct subjects at GCE Advanced Subsidiary Level; or
• a BTEC National Certificate or Diploma; or
• a Scottish Certificate of Education with (a) passes in five subjects, including at least three at Higher grade, or (b) passes in four subjects all at Higher grade or New Higher grade; or
• the full Diploma of the International Baccalaureate; or
• an Irish Leaving Certificate with passes in four subjects at Grade C at the Higher level.
Specific entry requirements
• GCSE Requirements - English Language and Maths grade C
• BTEC(QCF) Extended Diploma possible grades - Relevant accepted DMM
• Access - Merit Profile = 112 min 24 Merits D18M24P3
Students for whom English is not the first language must satisfy the University requirement for IELTS currently at 6.0 overall with no less than 5.5 in any band. Applications without this level of English qualification may enrol in the summer pre-sessional English course to obtain an equivalent qualification.
Combination of examination, coursework and a supervised independent business research project.
Further academic study of masters degree in marketing, business, management, MBA or Professional career.
You will be equipped to work in a range of marketing roles, either within an agency or the marketing department of an organisation. You can also work as an advertising executive, marketing manager, communications manager or in other marketing-related roles.
In your first year you will gain a broad understanding of business covering a range of areas including marketing, accounting, how technology is used in the creative industries, the principles of economics and how all these functions and more work together.
During your second year you will focus on marketing in more detail. You will gain an understanding of the nature of the marketing concept and its functional activities which are essential to being a successful marketing manager. You will also complete a module on the theory and practice of marketing research as an essential contributor to informed, objective decision-making. There are opportunities to study website design and multimedia.
In your final year you will build on your marketing knowledge and understanding in the areas of international marketing, the key marketing principles and strategies and consumer behaviour. You will also have the opportunity to do a professional practise placement.
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