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BSc (Hons) Marketing

Course Overview

This course will give you an excellent grounding for a career in contemporary marketing. Accredited by the Chartered Institute of Marketing (CIM), the course explores a wide range of topics including the rise of global brands, interactive marketing and how technology is shaping marketing practices.

On successful completion of your degree, you will gain an exemption from one of the three CIM modules needed for the Diploma in Professional Marketing, which means you will only need to complete two further modules to gain the full qualification (please note that this exemption is only valid for three years from the date of graduating).

Chartered Institute of Marketing (CIM) Graduate Gateway Status -

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. Our course has been awarded Graduate Gateway Status by the CIM, which replaces the previous Dual Award status now no longer offered by the CIM.

This status gives Roehampton students exemption from one of the three modules required to achieve CIM’s internationally recognised Professional Diploma in Marketing. CIM professional qualifications are highly sought after by employers. Roehampton’s unique portfolio of marketing centric degrees equip our students with the best opportunities for a successful marketing career.

In addition, the University of Roehampton Business School is a CIM Accredited Study Centre and is fully qualified to deliver all of the prestigious CIM professional qualifications to students and members of the marketing profession.

Key information

    Course name

    BSc (Hons) Marketing

    Total academic credits

    360 credits

    Qualification awarded

    BSc degree with honours

    Awarding body

    University of Roehampton

    Professional recognition

    The Chartered Institute of Marketing (CIM)

    Academic level

    Undergraduate (QCF_NQF Level 6)

    Study mode

    Full time - Classroom


    3 years

    Tuition fees

    £12,500 per year (Cash scholarship and bursaries available)



    Work placement


    Course location

    Roehampton Lane campus, London

Academic entry requirements

• passes in two distinct subjects at GCE Advanced Level;

• a pass in one subject at GCE Advanced Level plus (a) passes in two distinct subjects at GCE Advanced Subsidiary Level, or (b) a Vocational A-Level Single Award, or (c) two Vocational A-Level part Awards;

• a Vocational A-Level Double Award; or

• a Vocational A-Level Single Award plus (a) two Vocational A-Level part Awards, or (b) passes in two distinct subjects at GCE Advanced Subsidiary Level; or

• a BTEC National Certificate or Diploma; or

• a Scottish Certificate of Education with (a) passes in five subjects, including at least three at Higher grade, or (b) passes in four subjects all at Higher grade or New Higher grade; or

• the full Diploma of the International Baccalaureate; or

• an Irish Leaving Certificate with passes in four subjects at Grade C at the Higher level.

Specific entry requirements

• GCSE Requirements - English Language and Maths grade C

• BTEC(QCF) Extended Diploma possible grades - Relevant accepted DMM

• Access - Merit Profile = 112 min 24 Merits D18M24P3

English entry requirements

Students for whom English is not the first language must satisfy the University requirement for IELTS currently at 6.0 overall with no less than 5.5 in any band. Applications without this level of English qualification may enrol in the summer pre-sessional English course to obtain an equivalent qualification.

Assessment methods

Combination of examination, coursework and a supervised independent business research project.

Progression route

Further academic study of masters degree in marketing, business, management, MBA or Professional career.

Career opportunities

You will be equipped to work in a range of marketing roles, either within an agency or the marketing department of an organisation. You can also work as an advertising executive, marketing manager, communications manager or in other marketing-related roles.


Year 1

  • Marketing and Enterprise
  • Business Data Analysis
  • Accounting for Organisations
  • Principles of Economics
  • People and Organisations
  • Creative Environment


Year 2

  • Managing Operations
  • Project Management
  • Marketing Management
  • Managing Organisations
  • Website Design


Year 3

  • International Marketing
  • Applied Marketing Communications
  • Consumer Behaviour
  • Digital Marketing
  • Business Project


Main learning outcomes

In your first year you will gain a broad understanding of business covering a range of areas including marketing, accounting, how technology is used in the creative industries, the principles of economics and how all these functions and more work together.

During your second year you will focus on marketing in more detail. You will gain an understanding of the nature of the marketing concept and its functional activities which are essential to being a successful marketing manager. You will also complete a module on the theory and practice of marketing research as an essential contributor to informed, objective decision-making. There are opportunities to study website design and multimedia.

In your final year you will build on your marketing knowledge and understanding in the areas of international marketing, the key marketing principles and strategies and consumer behaviour. You will also have the opportunity to do a professional practise placement.