MSc Marketing and Business Management
University of Bedfordshire
Postgraduate (QCF_NQF Level 7)
Full time - Classroom
12 or 15 months
September, November, March and May
Applicants with a good honours degree from a recognised University. To apply for this course, a Business or Marketing degree or any other degree indicating basic quantitative skills is required. Otherwise, applicants from different subject areas will be considered on an individual basis according to their relevant professional experience or qualification.
IELTS score of 6.0 overall with no less than 5.5 in any subcomponent; OR evidence that you have been instructed and assessed predominantly in English for a significant part of your educational career.
The course uses a range of assessment methods. You are required to undertake a variety of individually based assessments. These assessments include individual essays, reports, portfolios, presentations, examinations, and a Dissertation.
The assessments are designed to test your knowledge and understanding of the appropriate subject matter, but also to allow you to demonstrate the range of management skills.
The assessment strategy underlines the programmes emphasis on research and independent thinking, critical knowledge of theory and practice, the ability to make information decisions and communicate these under time pressure and, finally, the all-important skills of teamwork and oral communication of ideas.
The written assignments and reports contribute to the learning outcomes focusing on your ability to research and critically evaluate elements of the curriculum in depth. All assessments are rigorous and academic in nature, and as such require you to use a blend of formal academic sources.
The end-of-unit examinations focus primarily on critical discussion of theory and current practice and provide the reassurance of guaranteed student authorship, and a true measure of your own ability and understanding.
Further postgraduate study (e.g. MSc by Research) or students can also continue onto MPhil or PhD by research that can lead to a career in higher education.
As the name suggests this course is intended to equip you with the knowledge and skills to take up a career in the management of marketing sector organisations. Although not excluded, this course is not very allied to agency employment but is more aligned to working on the ‘client’ side for marketing departments. Either this could be in the private or public sector and you should expect it to be a career entry, or relatively junior post unless you already have relevant experience.
Reasons for choosing this course
The course has been designed to develop graduates who are able to:
Main learning outcomes
The course is designed to meet the UK Quality Assurance Agency subject benchmarks for Masters Degrees in Business and Management and these learning outcomes mirror those required for generalist Masters designed for career entry.
Upon successful completion of this course, you should be able to:-
In addition, this course draws additional learning outcomes from the economic, social and environmental section of the UK QAA benchmark for this area:
Choose Marketing and Business Management MSc at Bedfordshire and:
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