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MSc Marketing and Business Management

Course Overview

The MSc in Marketing and Business Management helps you become a knowledgeable and effective manager at marketing organisations operating in a knowledge-based global economy. This course has been designed to enable you to gain a better understanding of Marketing and Business Management.

Marketing and Business Management is an interdisciplinary study area that draws upon a wide range of soft and hard sciences. Thus, at post graduate level the study is integrative, blending marketing, branding and human behaviour with analytical approaches to solve problems and implement solutions through, and with, people. A further dimension is that Marketing and Business Management is international in context, this course ensures relevance in the global economy.

Key information

    Course name

    MSc Marketing and Business Management

    Total academic credits

    180 credits

    Qualification awarded


    Awarding body

    University of Bedfordshire

    Professional recognition


    Academic level

    Postgraduate (QCF_NQF Level 7)

    Study mode

    Full time - Classroom


    12 months

    Tuition fees



    September, November, January, March, June, July

    Work placement


    Course location


Academic entry requirements

Applicants with a good honours degree from a recognised University. To apply for this course, a Business or Marketing degree or any other degree indicating basic quantitative skills is required. Otherwise, applicants from different subject areas will be considered on an individual basis according to their relevant professional experience or qualification.

English entry requirements

IELTS score of 6.0 overall with no less than 5.5 in any subcomponent; OR evidence that you have been instructed and assessed predominantly in English for a significant part of your educational career.

Assessment methods

The course uses a range of assessment methods. You are required to undertake a variety of individually based assessments. These assessments include individual essays, reports, portfolios, presentations, examinations, and a Dissertation.

The assessments are designed to test your knowledge and understanding of the appropriate subject matter, but also to allow you to demonstrate the range of management skills.

The assessment strategy underlines the programmes emphasis on research and independent thinking, critical knowledge of theory and practice, the ability to make information decisions and communicate these under time pressure and, finally, the all-important skills of teamwork and oral communication of ideas.

The written assignments and reports contribute to the learning outcomes focusing on your ability to research and critically evaluate elements of the curriculum in depth. All assessments are rigorous and academic in nature, and as such require you to use a blend of formal academic sources.

The end-of-unit examinations focus primarily on critical discussion of theory and current practice and provide the reassurance of guaranteed student authorship, and a true measure of your own ability and understanding.

Progression route

Further postgraduate study (e.g. MSc by Research) or students can also continue onto MPhil or PhD by research that can lead to a career in higher education.

Career opportunities

As the name suggests this course is intended to equip you with the knowledge and skills to take up a career in the management of marketing sector organisations. Although not excluded, this course is not very allied to agency employment but is more aligned to working on the ‘client’ side for marketing departments. Either this could be in the private or public sector and you should expect it to be a career entry, or relatively junior post unless you already have relevant experience.


Semester one:

  • Financial Analysis – 15 credits
  • Business Data Analysis – 15 credits
  • Intercultural Business Contexts – 15 credits
  • Marketing – 15 credits


Semester two:

  • Digital Business Management – 15 credits
  • Managing People – 15 credits
  • Brand Management and Research – 15 credits
  • International Marketing – 15 credits


Semester three:

  • Marketing and Business Management Dissertation – 60 credits


Reasons for choosing this course

The course has been designed to develop graduates who are able to:

  • Become effective and efficient junior managers, able to synthesise information and produce meaningful written and verbal outcomes
  • Evaluate critically a range of inputs to an effective standard, either in a report, research dissertation, or presenting a variety of facts and ideas publically and effectively
  • Conceptualise and appraise data into an appropriate format for a range of businesses. Demonstrate imagination and originality when solving problems, rigour when researching, and create new opportunities in the chosen area of Business Management


Main learning outcomes

The course is designed to meet the UK Quality Assurance Agency subject benchmarks for Masters Degrees in Business and Management and these learning outcomes mirror those required for generalist Masters designed for career entry.

Upon successful completion of this course, you should be able to:-

  • Demonstrate a critical and systematic understanding of relevant knowledge about marketing and marketing communication
  • Justify the usage of relevant knowledge to a range of situations taking account of the relationship and interaction with other areas of the business or organisation with particular emphasis towards customer service and marketing planning in national and international markets
  • Develop a critical awareness of current issues in marketing and business and management which is informed by research and practice in the field
  • Compare and evaluate appropriate techniques to allow investigation into relevant marketing and business management issues that requires familiarity with a range of data, research sources and appropriate methods and methodologies, and as such to inform the overall learning process
  • Justify the application of knowledge and show a practical understanding of how techniques of research and enquiry are used to develop and interpret knowledge in marketing, with particular emphasis towards customer service and corporate social responsibility and their influence upon applied solutions
  • Develop the ability to acquire and analyse complex data and information, to evaluate their relevance and validity, and to synthesise information in the context of new situations
  • Develop a high level of conceptual understanding to: evaluate the rigour and validity of published research and assess its relevance to new situations; extrapolate from existing research and scholarship to identify new or revised approaches to practice and the solutions offered, particularly concerning the integrative role of relationship marketing and sustainable marketing in a global context
  • Communicate effectively both orally and in writing, using a range of media

In addition, this course draws additional learning outcomes from the economic, social and environmental section of the UK QAA benchmark for this area:

  • Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately
  • The ability to make general evaluations of commercial risks through some understanding of the basis of such risks


Choose Marketing and Business Management MSc at Bedfordshire and:

  • Study brand management, international marketing, communications and digital business management, and learn how to integrate theoretical knowledge into the development of new products in order to gain competitive advantage in national and international markets
  • Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global market place
  • Develop an appreciation of the integrated nature of marketing communications and their application in a contemporary context
  • Gain the ability to apply marketing solutions to real business problems and manage relationships with channel and supply chains
  • Benefit from an analytical approach to solving problems and implementing solutions, and develop the ability to make an effective contribution in the field of corporate social responsibility and business ethics