MSc Management with Digital Marketing

28 July, 2022


MSc Management with Digital Marketing

Note: the example personal statement (statement of purpose) below is for guidelines only and to help you understand how to write one - do not copy any part of it. When applying to universities, write your own personal statement (statement of purpose) according to your profile for the course you are applying. Please check HERE for detailed guidelines on how to write a personal statement (statement of purpose).

I am Md S Zaman and with great tenaciousness, I am applying this application to study the course MSc Management with Digital Marketing at BPP University. I am very fascinated to pursue this degree in charge of a proper understanding of advanced theories and techniques in management via digital marketing modules. I believe that if I will be successful in this course I can use my knowledge and skills in emerging areas that can drive growth in digital marketing and management abilities and be used across various sectors throughout my career. After completing my secondary education, I obtained a Diploma degree in Engineering from Bangladesh Technical Education Board, Bangladesh in 2010. For my graduation, I have completed my Bachelor degree in Computer Science and Engineering in 2013 from State University of Bangladesh. After my graduation I have joined as an Deputy Manager in Takaful Islami Insurance Limited and I worked there from 2013 to 2019. Now, I have been working as a Senior Executive (BGIT) in T Sports - Bashundhara Group since 2019. From my professional experience I have realized I need to gain more knowledge about managerial tactics. And now, I want to develop my core skills to use digital marketing tools. I have great communication skills and leadership qualities. My personal interests include socializing, networking data and traveling. My English Language skills have been sharper as my medium of instruction was in English in my bachelor programme. Being a sociable person I want to adjunct the chance to use my earned skills in a professional context. Moreover, I am well informed of BPP University’s outstanding reputation and it will be a concession for me to gain more knowledge via this programme.

Having a UK degree is highly respected by employers in Bangladesh. They believe that, UK degree is more than qualified and expectations are high from applicants with such degrees. And, I want to pursue my Master's degree from BPP University, as the university is known as a leading institution of professional skills and because of its good reputation in teaching. Moreover, BPP campus is known for its modern facilities and innovative teaching methods that support learning effectively in a range of styles. They provide associated lectures with video and written case studies and group studies, presentations by visiting experts, engagement skills sessions. Where in my country the study environment follows theoretical systems which are only paper based and no practical skills can gained. So, I can find my career prospectives by studying at BPP University which would give me the chance to differentiate myself from challenges. The demanding course contents includes as Personal Effectiveness, Leading Through Digital Disruption, Global Strategy & Sustainability, Data Driven Decisions Making, Digital Marketing Strategy and Analytics, Brand Building in the Digital Age, Digital Marketing and Communication, Business Project, I will gain the knowledge, skills and behaviors that are required for my chosen career field. The course will help me to explore how to use data properly to drive performance and manage risk in various times and changes. Most importantly, the thing that motivated me to choose UK is that it maintains a quality management system with high standard in all fields. By researching I have come to know that, a great number of graduates creating the huge number of chances to get placed with leading companies with UK degrees'. I career will be flourishing more and it will be my great achievement if I can complete this degree.

While researching I found that, this MSc degree is best for them who want to develop their management skills with a solid understanding of advanced theories and techniques in digital marketing. As my professional career goal is to be a top management employer so I need to gain more knowledge on the latest developments in leadership theories and methods in management area. With better idea and innovative planning, business can be grow very skillfully. I need to explore the digital platforms for the business and grow brand awareness and to develop my knowledge in digital marketing and management tools. After completion of this degree, I want to be a Business Developer or Marketing Analyst in a well reputed organizations in my home country. From my past study course, I have learned excellent problem-solving, analytical, and technical skills, I believe that this course would be the right choice me to achieve my career objectives. However, I am determined to study this course in the UK as the study environment in my country is quite different and we only have the opportunity to study with local students. Importantly, UK university campuses are safe and free from political and social chaos. Moreover, UK education is practice based and teaching is tailored to meet current industry and business requirements. By researching, I found that top 10 universities in the world, 4 of are held by UK institutions. Also, 83% international graduates feel that a UK degree has helped them to get jobs. This has played a key part in my decision-making when choosing a study destination. Also, UK prepares their students academically and give them soft skills which is helpful for their future career. I believe that the UK is the right choice for my course that will make it better and further open doors for my profession.

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